Actually

This is the kind of responsible media that can have an immense ripple effect. Hot Seat, Lighthouse and some of the other films posted here represent exactly what societies count on artists to do: illustrate and evoke our better selves.

The fact that Liberty Mutual has opted for patronage of excellent artists is not only a triumph of strategic marketing, it benefits us all. It is particularly cool that the lack of dialogue allows the lesson o these animated shorts to be perceived by people all over the world. Thanks to all involved; great contribution!

That some here view it as a manipulation of or pass for indolent corporate culture reads a little too much into a cartoon (unless LM turns out to be Enron or a recipient of bailout monies, in which case this entire project will be ironic indeed.)

But this approach is much more interesting and creative than State Farm’s “Now What” campaign … and the quality of the work will resonate, regardless of the entity that paid to foment it.

David Poe | 1 year, 3 months ago
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Yes

Megan , I couldn’t have said it in a more concise manner. It’s nice to see that there are some critical thinkers out there that are ready to call the corporate behavior model on what it is and what it does to the people who are forced to interact with it. The world around us demonstrates this fact. Now that we are getting conscious about what this kind of organization does to people, we can take the next logical step and create a more productive outline utilizing all we’ve learned to manifest a saner model that actually validates the life affirming instead of the ladder climbing. My question is whether or not enough people are ready to make that conscious choice and create the new paradigm. The next evolution: to organize human beings in a humane fashion because that’s how it’s done in the real world. Now that’s a paradigm shift worth celebrating and the work to be done starting now.

That’s my thought…. for what it’s worth.

Joe Valentino | 1 year, 3 months ago
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BORING!

YEAH, that’s it!

Anonymous | 1 year, 2 months ago
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I was only going to say

I was only going to say that I thought it a cute cartoon. I guess I’m metaphorically challenged.

Jim Lupino | 12 months ago
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Lover of Freedom

You know, if the rabbit upon whom the chair was originally foisted (the one with the coffee) had been given proper legal advice, this film would have been a lot shorter. Bad chair breaks, hot coffee burns you, you sue, you never have to work again. The End.

Hayden Waite | 10 months ago
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Reading a Little Too Deep...

Thank God I watched the video before I read the comments. People are reading a little too deeply into it.

Seeing as though I’ve seen this problem in the workplace before, the real “antagonist” of the film was really a matter of everyone finding an easy fix so they can go on with the rest of their busy day. All the while, a simple maintenance phone call would’ve sufficed to get a new chair.

And as for the “self sacrificing” bunny… Seriously? Self-sacrifice? It’s just an office chair!

Watching, I admired how the bunny who took the broken chair recognized he had the ability to fix it. It certainly wasn’t his responsibility to, but essentially the message I got was:

“There. That wasn’t as big of a deal as you all were making it out to be. Easy fix.”

By throwing all of these ideas on what an office chair must symbolize threw everyone off the path of the video: It’s a chair. And it was a bunny who was smart enough to end a stupid fight by being a little resourceful, then continued life as always.

Making huge accusations, judgments of government and business systems, arguments over who’s fault the economic bust is… all over a cartoon office chair. You’re just arguing like the conglomerate of bunnies, rather than thinking like the one bunny who put his mind to it and was able to take the mountain-out-of-a-molehill and make it a ski resort.

Tempus Opus | 6 months, 4 weeks ago
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rabbits @ WORK

IT IS GREAT SO TRUE

REGINA | 6 months, 2 weeks ago
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Human being

Very poignant! Is it not mind boggling how many wrong things we humans will do to avoid confronting even the smallest of problems? In this film, I saw expressions of fear, physical pain,deception, parinoia, fear, failure, annoyance, confusion, anger, suspicion, theft, clutter and false-hood. In the end, only one gave witness to empathy and compassion and relieved a multitude of wrong doers by taking away thier problems at the expense of suffering beastly consequence.
Oh my, Revolation is at hand. This film, I think, is a wonderful illustration for everyone that watches it. At least it sure was for me. Bravo! Thank you.

Gordon Powers | 5 months, 3 weeks ago
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Management

That was ridiculous. I have never been stuck with an office chair that was missing a wheel, and I doubt anyone reading this has, either — and unlike wheels, carrots don’t roll, so the “fix” was as bogus as the problem.

I see no value in examining hypothetical lessons learned from a made-up story involving bunnies working in an office, sitting on chairs, and fixing them with carrots — so it’s pretty much on par with what you would expect from an insurance company’s ad department.

James Taylor | 1 month ago
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