As an insurance company, we like responsible people. Because people who believe in doing the right thing don’t just make better people, they make better customers. But the idea of responsibility can be difficult to define. What does it mean? Why is it important?

With the help of psychology experts, Beliefnet has identified 8 of the core values that underlie ethical behavior. Each month, we will feature a new Family Values Toolkit created by Beliefnet designed to help parents teach their children what it means to do the right thing.

Inside each toolkit, you will find a value overview, plus goals and activities designed to help families discuss the difference between right and wrong.